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Practical eCommerce recently asked industry insiders to share a great, innovative idea that could help an ecommerce firm. Here’s what ten of them had to say. Rich Consumer Experiences Dominate “Focus on immersive branding and marketing techniques that create unexpectedly fast, fun, and easy shopping experiences. Are your budgets caught up on technology or are [...]
Google Analytics provides a wealth of information. But many GA account holders do little beyond viewing their site’s daily traffic and trying to understand terms like “bounce rate.” In this article, we will learn to segment data in GA to determine the number of paying customers entering a site from a specific keyword phrase and [...]