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Posts Tagged ‘Practical eCommerce’

Practical eCommerce recently asked industry insiders to share a great, innovative idea that could help an ecommerce firm. Here’s what ten of them had to say. Rich Consumer Experiences Dominate “Focus on immersive branding and marketing techniques that create unexpectedly fast, fun, and easy shopping experiences. Are your budgets caught up on technology or are [...]

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Apr 8th, 2009 | Filed under ecommerce, Practical eCommerce

Google Analytics provides a wealth of information. But many GA account holders do little beyond viewing their site’s daily traffic and trying to understand terms like “bounce rate.” In this article, we will learn to segment data in GA to determine the number of paying customers entering a site from a specific keyword phrase and [...]

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Apr 8th, 2009 | Filed under ecommerce, Practical eCommerce

Although many ecommerce merchants consider Amazon to be tough competitor, some online shopkeepers can boost sales and send traffic back to their own site using two of Amazon’s ecommerce services. Selling on Amazon and Product Ads on Amazon are two Amazon services that many retail ecommerce businesses can use, taking advantage of Amazon’s brand and [...]

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Feb 27th, 2009 | Filed under Practical eCommerce

Merchant account providers will often automatically assess payment card industry (PCI) compliance fees to all of their ecommerce-merchant customers. However, many merchants don’t qualify for full PCI compliance, and we wondered if some of them are being charged unfairly. We recently asked a PCI compliance expert, Tim Erlin, his views on the matter. Erlin is [...]

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Feb 27th, 2009 | Filed under ecommerce, Practical eCommerce